Theme
Contrary to the anti-corporate propaganda normally coming out of Hollywood, South Park argues that, in the absence of government intervention, corporations get where they are by serving the public, not by exploiting it.
“ ” Paul CantorThe episode satirizes the common complaint against large corporations lacking scruples and driving seemingly wholesome smaller independent companies out of business. Paul Cantor, a literary critic and economic theorist, who has taught college courses revolving around the "Gnomes" episode, has described it as "the most fully developed defense of capitalism" ever produced by the show. Cantor said the episode challenges the stereotype that small businesses are public servants who truly care about their customers by portraying local business owner Mr. Tweek as greedier and having fewer scruples than that of the corporation he is challenging; Tweek knowingly takes advantage of American distrust for big businesses and nostalgia for simpler times in his fight to maintain his bottom line. At the end of the episode, Kyle and Stan conclude big corporations are good due to the services they provide people, and uphold the notion that the businesses providing the best product deserve to succeed in the marketplace and grow to become larger. However, in portraying the Harbucks business plan as seducing the youth of the town with high-caffeine and high-sugar "kid-dycinno" drinks, Harbucks is also portrayed as lacking scruples in its corporate expansionist agenda.
The gnome characters and their underpants collection represent the ordinary business activity of capitalism that takes place on a regular basis in front of everyone, but is seldom noticed by society. Cantor has said the fact that the gnomes themselves do not understand their own business plan or why they steal the underwear could represent the idea that businessmen themselves often lack the economic knowledge needed to explain their activity and profits to the public. Pop culture scholars Carl Rhodes and Robert Westwood said the gnomes, by forgoing Mr. Tweek's notions of high-mindedness and openly acknowledging their quest of profits, engage in a "pure, 'libertarian' capitalism - one in which profit is the only animus and in which if that is the end, any means are justified."
Read more about this topic: Gnomes (South Park)
Famous quotes containing the word theme:
“The saying, “The Magyar is much too lazy to be bored,” is worth thinking about. Only the most subtle and active animals are capable of boredom.—A theme for a great poet would be God’s boredom on the seventh day of creation.”
—Friedrich Nietzsche (1844–1900)
“It seems to me that upbringings have themes. The parents set the theme, either explicitly or implicitly, and the children pick it up, sometimes accurately and sometimes not so accurately.... The theme may be “Our family has a distinguished heritage that you must live up to” or “No matter what happens, we are fortunate to be together in this lovely corner of the earth” or “We have worked hard so that you can have the opportunities we didn’t have.””
—Calvin Trillin (20th century)
“Children became an obsessive theme in Victorian culture at the same time that they were being exploited as never before. As the horrors of life multiplied for some children, the image of childhood was increasingly exalted. Children became the last symbols of purity in a world which was seen as increasingly ugly.”
—C. John Sommerville (20th century)