Similarity To Chevrolet
Badge engineered Chevrolet Silverado.GMC and Chevrolet trucks are virtually identical except for the grilles and nameplates, though their differences have varied over the years. While Chevrolet vehicles are sold exclusively at Chevrolet dealerships, GMC light trucks have been made available to Buick, Pontiac and Cadillac dealerships, and separate franchises exist for medium and light-duty models as well. This crossover allowed GM dealers that did not sell Chevrolets to offer full lineups of both cars and trucks by offering GMC's trucks alongside "non-truck" divisions such as the mid-range Pontiac. Between 1962 and 1972, most GMC vehicles were equipped with quad-headlights, while their Chevrolet clones were equipped with dual-headlights. In 1973, with GM’s introduction of the new "rounded line" series trucks, GMC and Chevrolet trucks became even more similar, ending production of GMC’s quad-headlight models, and setting the standard for the Chevrolet/GMC line of trucks for over thirty years. During this period, the companies' sister models (Silverado/Sierra, Blazer/Jimmy, Tahoe/Yukon, etc.) shared everything except for trims and prices. GM has recently begun a divergence in design between the two lines with the 2007 model Silverados and Sierras, which have some differences in sheet metal and style.
GMC Caballero side profile.Today, for the most part, GMC offers the same trucks available under the Chevrolet brand. A GMC Sprint / Caballero, for example, was a rebadged Chevrolet El Camino, the Sierra is a rebadged Chevrolet Silverado, etc. Alongside sister brand Cadillac, all three share the Suburban/Tahoe SUV platform due to Cadillac's upscale Escalade and Escalade ESV brands, with GMC's Yukon Denali being closer to the Escalades.
In the United States GMC trucks are currently sold usually with Buick automobiles, typically at lower volumes than the equivalent Chevrolet trucks. GMC's trucks, vans, and SUVs offer more options and standard features than Chevrolet, while Chevrolet is often offered as an entry-level car. In Canada, GMC is sold by Buick-GMC dealerships, usually at volumes equivalent or greater than the comparable Chevrolet trucks.
In 2007 GMC introduced the Acadia, a crossover SUV, which was the division's first unibody vehicle whose predecessor, the GMT-360 based Envoy, was discontinued with the closure of GM's Moraine, Ohio plant on December 23, 2008. In 2009 GMC introduced the Terrain, a mid-size crossover SUV based on GM's Theta platform which slots below the Acadia as GMC's smallest crossover, replacing the Pontiac Torrent and sharing no sheetmetal with the Chevrolet Equinox.
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“Incompatibility. In matrimony a similarity of tastes, particularly the taste for domination.”
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