GM Korea - Emblems, Slogans and Logos

Emblems, Slogans and Logos

• The first car logo was the "DAEWOO" Daewoo Group logo lettering
• The Royale Series featured a crown-like logo, very similar to the Daewoo Royals football team logo
• A "double D" logo was then used on the cars (as seen on Cielo, Espero, Brougham, Imperial etc.)
• Giugiaro redesigned this logo in 1994 (first seen on the Bucrane concept)
• On the European SUV line (Korando, Musso, Rexton), Daewoo Motor used a new version of this emblem, more squared. Later on, this logo was used by Daewoo Commercial Vehicle Co. Ltd (trucks) and Tata Daewoo
• GM Daewoo emblem in 2002: a modernized evolution of the Daewoo Motor logo

Slogans:

• 1995: "A different kind of car company? That'll be the Daewoo" (UK)
• 1995: "Daewoo, that's who" (US)
• 2000: "Better future"
• 2002: "Driving innovation"
• 2008: "New ways, Always"
• 2011: "Chevrolet, is the car"
• 2012: "LOVE. LIFE." (Chevrolet)