Gillette (brand) - Newer Products

Newer Products

• Techmatic was a single blade razor introduced in the mid-1960s. It featured a disposable cartridge with a razor band which was advanced by means of a lever. This exposed an unused portion the band and was the equivalent of five blades.

• Adjustable Techmatic is a version of the Techmatic dating from 1970. The adjustable version featured user-selection of shave closeness on the cartridge. The adjustable version was interchangeable with the non-adjustable version. Both versions of the Techmatic and their cartridges have been discontinued.

• Trac II was the world's first two-blade razor, debuting in 1971. Gillette claimed that the second blade cut the number of strokes required and reduced facial irritation.

• Trac II Plus is an identical model but adds a lubricating strip at the top of the blade. The blades and handles are interchangeable.

The European versions of the Trac II and Trac II Plus are known as the GII and GII Plus respectively.

• Atra (known as the Contour, Slalom, Vector in some markets) was introduced in 1977 and was the first razor to feature a pivoting head, which Gillette claimed made it easier for men to shave their necks.

• Atra Plus featured a lubricating strip, dubbed Lubra-Soft.

• Gillette Sensor debuted in 1990, and was the first razor to have spring-loaded blades. Gillette claimed that the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave.

The Sensor for Women was released around the same time and is nearly identical, but has a wider cartridge head.

• Sensor Excel was released in 1993. This featured "Microfins," a piece of rubber with slits at the bottom of the cartridge and Gillette claimed this helped to raise facial hairs, making for a closer shave.
• Sensor 3 has three blades instead of two. All Sensor handles can use all Sensor cartridges.

• Good News! was the first disposable, double-blade razor, released in 1976.

The Good News! came in three forms: the "original", the "Good News! Plus", which included a lubricating strip, and the "Good News! Pivot Plus", which featured a lubricating strip as well as a pivoting head.

• Custom Plus is a series of disposable razor

The Custom plus comes in many varieties: the "Fixed disposable razor", the "Pivot disposable razor", the "Customplus 3 sensitive disposable", and the "Customplus 3 soothing disposable".

• Blue II is a line of disposable razors. In Latin America, it is marketed as the Prestobarba.

• Blue 3 is a line of three-blade razor, cheaper version of Sensor 3 (Sensor compatible). Available also in disposable variant.

• Mach3 The first three-blade razor, introduced in 1998, which Gillette claims reduces irritation and requires fewer strokes.

The Mach3 featured five improved microfins and spring blades, a pivoting head with greater flexibility and a blue lubrication strip that faded with usage to encourage users to change their blades more frequently.

• Mach3 disposable. The above with a different plastic handle.
• Mach3 Turbo This razor was released in late 2001. It had ten microfins as opposed to the five on the original, a new grip and claims improved lubrication and "anti-friction" blades.

All Mach3 blades are interchangeable between the three products in the range, so it is possible to use the Mach3 Turbo blades on a Mach3 razor.

• Mach3 Turbo Champion has a slightly different handle design.

• M3Power is a battery-powered version of the Mach3 Turbo razor which can also be used with the power switched off. The blades differ from Mach3 Turbo with a new coating which Gillette describes as "PowerGlide".
• Mach3 Sensitive was awarded a 2012Best New Product Award after being voted 'Best in Show' in the program's awards in Mexico.

The lubrication and microfins are identical to Mach3Turbo. The Mach3 Power Nitro has a slightly different handle design.

• Venus is a female version of the Mach3. Mach3 blades can attach to a Venus handle and vice versa.

• Venus Divine is a female version of the Mach3 Turbo.
• Venus Vibrance is a female version of the M3Power. Venus blades are interchangeable across the line.
• Venus Embrace is a five-bladed razor with a ribbon of moisture surrounding the blades.
• Venus Breeze is a three-blade razor with shave gel bars built into the head of the razor.

Another version of the Breeze, the Venus Spa Breeze, is essentially the same as the Breeze, but with a white tea scent to the shave gel bars.

• Venus ProSkin MoistureRich, launched in January 2011 in the United States, is an updated version of the Breeze, featuring MoistureRich shave-gel bars that are enhanced with a triple blend of body butters.

• Gillette Fusion is a five-bladed razor released in 2006. The Fusion has five blades on the front, and a single sixth blade on the rear for precision trimming. Its marketing campaign was fronted by the sports stars Roger Federer, Thierry Henry and Tiger Woods.

• Gillette Fusion Power is a motorized version of the Fusion. The Fusion Power is battery powered and emits "micropulses" that are claimed to increase razor glide.
• Fusion Power Phantom The Fusion Power Phantom (Stealth in UK) was released in February 2007 and features a redesigned handle with a darker color scheme than the original.
• Fusion Power Phenom was released in February 2008. It has a new blue and silver color scheme.
• Fusion ProGlide and Fusion ProGlide Power were launched on June 6, 2010 in North America.

The ProGlide series feature re-engineered blades with edges that are thinner than Fusion and are finished with low-resistance coating which allow the blades to glide more easily through hair.

• Fusion Power Gamer (also known as "Cool White" in select markets)