Loyalty Program
In 1991, Giant Eagle introduced the "Advantage Card", an electronic loyalty card discount system (already popular in many chains), as a sophisticated version of the obsolete stamp programs. The card was later modified to double as a video rental card for Iggle Video. More recently the company has started the FUELPERKS! program to entice customers. This program allows customer the opportunity to earn 10 cents off each gallon of gas (20 cents in select markets) with fifty dollars worth of authorized purchases. This program has become widely popular in many markets, and helps to moderate price comparison shopping. In early 2009, Giant Eagle launched its new FOODPERKS! program, mainly geared towards Get Go. This program allows customers who use their fuelperks at Get Go to also earn foodperks to save on groceries purchased at Giant Eagle. Every 10 gallons of gas purchased earns a 1% discount. This can be used up to 20% maximum at a time on a purchase of up to $300. FOODPERKS! are good for 90 days, FUELPERKS! are good for 60 days and if the customer has more than the price of gasoline, or more than the 20%, those discounts will stay on your card for the remainder of the 90/60 days, and if they are not used by then, they expire.
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