Consumer Relations
Gerber has a long history of projecting a family-friendly image. When Gerber Products established a consumer relations department in 1938, then ten-year-old Sally Gerber began answering each customer's letter individually, a practice she would continue for many years, even after she became a senior vice president of the company. In 1986, the company set up the Gerber Parents' Resource Center, a toll-free customer relations hotline, which has been providing information on baby food and parenting issues ever since.
Read more about this topic: Gerber Products Company
Famous quotes containing the words consumer and/or relations:
“Vice is its own reward. It is virtue which, if it is to be marketed with consumer appeal, must carry Green Shield stamps.”
—Quentin Crisp (b. 1908)
“Subject the material world to the higher ends by understanding it in all its relations to daily life and action.”
—Ellen Henrietta Swallow Richards (1842–1911)