Geraldine Ferraro - Commentator and Second Senate Run

Commentator and Second Senate Run

In February 1996, Ferraro joined the high-visibility CNN political talk show Crossfire, as the co-host representing the "from the left" vantage. She kept her brassy, rapid-fire speech and New York accent intact, and her trial experience from her prosecutor days was a good fit for the program's format. She sparred effectively with "from the right" co-host Pat Buchanan, for whom she developed a personal liking. The show stayed strong in ratings for CNN, and the job was lucrative. She welcomed how the role "keeps me visible keeps me extremely well informed on the issues."

At the start of 1998, Ferraro left Crossfire and ran for the Democratic nomination again in the 1998 United States Senate election in New York. The other candidates were Congressman Charles Schumer and New York City Public Advocate Mark J. Green. She had done no fundraising, out of fear of conflict of interest with her Crossfire job, but was nonetheless immediately perceived as the front-runner. Indeed, December and January polls had her 25 percentage points ahead of Green in the race and even further ahead of Schumer. Unlike the previous campaigns, her family finances never became an issue. However, she lost ground during the summer, with Schumer catching up in the polls by early August and then soon passing her. Schumer, a tireless fundraiser, outspent her by a five-to-one margin, and Ferraro failed to establish a political image current with the times. In the September 15, 1998 primary, she was beaten soundly by Schumer by a 51 percent to 26 percent margin. Unlike 1992, the contest was not divisive, and Ferraro and third-place finisher Green endorsed Schumer at a unity breakfast the following day. Schumer would go on to decisively unseat D'Amato in the general election.

The 1998 primary defeat brought an end to Ferraro's political career. The New York Times wrote at the time: "If Ms. Ferraro's rise was meteoric, her political career's denouement was protracted, often agonizing and, at first glance, baffling." She still retained admirers, though. Anita Perez Ferguson, president of the National Women's Political Caucus, noted that female New York political figures in the past had been reluctant to enter the state's notoriously fierce primary races, and said: "This woman has probably been more of an opinion maker than most people sitting for six terms straight in the House of Representatives or Senate. Her attempts, and even her losses, have accomplished far beyond what others have accomplished by winning."