George Steinbrenner - New York Yankees Career

New York Yankees Career

The Yankees had been struggling during their years under CBS ownership, which had acquired the team in 1965. In 1972, CBS Chairman William S. Paley told team president E. Michael Burke the media company intended to sell the club. As Burke later told writer Roger Kahn, Paley offered to sell the franchise to Burke if he could find financial backing. Steinbrenner, who had participated in a failed attempt to buy the Cleveland Indians from Vernon Stouffer one year earlier, was brought together with Burke by veteran baseball executive Gabe Paul.

On January 3, 1973, Steinbrenner and minority partner Burke led a group of investors, which included Lester Crown, John DeLorean and Nelson Bunker Hunt, in purchasing the Yankees from CBS. For years, the selling price was reported to be $10 million. However, Steinbrenner later revealed that the deal included two parking garages that CBS had bought from the city, and soon after the deal closed, CBS bought back the garages for $1.2 million. The net cost to the group for the Yankees was therefore $8.8 million.

The announced intention was that Burke would continue to run the team as club president. But Burke later became angry when he found out that Paul had been brought in as a senior Yankee executive, reducing his authority, and quit the team presidency in April 1973. (Burke remained a minority owner of the club into the following decade, but as fellow minority owner John McMullen stated, "There is nothing in life quite so limited as being a limited partner of George Steinbrenner.") Paul was officially named president of the club on April 19. It would be the first of many high-profile departures with employees who crossed paths with "The Boss". At the conclusion of the 1973 season, two more prominent names departed: manager Ralph Houk, who resigned and took a similar position with the Detroit Tigers; and general manager Lee MacPhail, who became president of the American League.

The 1973 off-season would continue to be controversial when Steinbrenner and Paul fought to hire former Oakland Athletics manager Dick Williams, who had resigned immediately after leading the team to its second straight World Series title. However, because Williams was still under contract to Oakland, the subsequent legal wrangling prevented the Yankees from hiring him. On the first anniversary of the team's ownership change, the Yankees hired former Pittsburgh Pirates manager Bill Virdon to lead the team on the field.

"There is nothing in life quite so limited as being a limited partner of George Steinbrenner."

Steinbrenner quickly became famous for his rapid turnover of management personnel. In his first 23 seasons, he changed managers 20 times; Billy Martin alone was fired and rehired five times. He also employed 11 general managers over 30 years. He was equally famous for pursuing high-priced free agents and then feuding with them. In July 1978, Billy Martin famously said of Steinbrenner and his $3 million outfielder Reggie Jackson, "The two were meant for each other. One's a born liar, and the other's convicted." The comment resulted in Martin's first departure, though officially he resigned (tearfully), before Yankees President Al Rosen could carry out Steinbrenner's dictum to fire him.

Another notable Steinbrenner policy was his military-style grooming code: All players, coaches, and male executives were forbidden to display any facial hair other than mustaches (except for religious reasons), and scalp hair could not be grown below the collar. (Long sideburns and "mutton chops" were not specifically banned.) The policy led to some unusual and comical incidents.

During the 1973 home opener against the Cleveland Indians, as the Yankees, caps removed, were standing at attention for the National Anthem, Steinbrenner, in the owner's box next to the New York dugout, noticed that several players' hair was too long for his standards. As he did not yet know the players' names, he wrote down the uniform numbers of the offenders (Thurman Munson, Bobby Murcer, and Sparky Lyle), and had the list, along with the demand that their hair be trimmed immediately, delivered to Houk. The order was reluctantly relayed to the players.

In 1983, at Steinbrenner's behest, Yankee coach Yogi Berra ordered Goose Gossage to remove a beard he was growing. Gossage responded by shaving away the beard but leaving a thick exaggerated mustache extending down the upper lip to the jaw line, a look Gossage still sports to this day.

The most infamous incident involving facial hair occurred in 1991. Although Steinbrenner was suspended, the Yankee management ordered Don Mattingly, who was then sporting a mullet-like hair style, to get a hair cut. When Mattingly refused he was benched. This led to a huge media frenzy with reporters and talk radio repeatedly mocking the team. The WPIX broadcasting crew of Phil Rizzuto, Bobby Murcer, and Tom Seaver lampooned the policy on a pregame show with Rizzuto playing the role of a barber sent to enforce the rule. Mattingly would eventually be reinstated. Coincidentally, The Simpsons episode "Homer at the Bat", which was filmed earlier that year, included Mattingly as a guest star who is suspended from play by Mr. Burns for his sideburns being too long, despite shaving the area of his head above where side burns grow. In 1995, Mattingly again ran afoul of the policy when he grew a goatee. Steinbrenner publicly criticized him for it and Mattingly eventually trimmed it to a mustache. Mattingly was clean-shaven later as a coach with the Yankees. Mattingly is currently the manager of the Los Angeles Dodgers.

David Wells occasionally wore a goatee and informed the media he would be willing to pay any fine to do so.

During the 1981 World Series, Steinbrenner provided a colorful backdrop to the Yankees' loss of the series. After a Game 3 loss in Los Angeles, Steinbrenner called a press conference in his hotel room, showing off his left hand in a cast and various other injuries that he claimed were earned in a fight with two Dodgers fans in the hotel elevator. Nobody came forward about the fight, leading to the belief that he had made up the story of the fight in order to light a fire under the Yankees. After the series, he issued a public apology to the City of New York for his team's performance, while at the same time assuring the fans that plans to put the team together for 1982 would begin immediately. He was criticized heartily by players and press alike for doing so, as most people felt losing in the World Series was not something requiring an apology.