Legacy
Due to his resounding loss to Nixon in the 1972 election and the causes behind it, "McGovernism" became a label that a generation of Democratic politicians tried to avoid. In 1992, nationally syndicated Chicago Tribune columnist Bob Greene wrote, "Once again politicians – mostly Republicans, but some Democrats, too – are using his name as a synonym for presidential campaigns that are laughable and out of touch with the American people." Conservatives used McGovern's name as a ready synonym for what they saw as liberal failures. Indeed, according to Daniel McCarthy of The American Conservative, the Republican Party began to act after 1972 as if "every Democratic leader, no matter how Southern, how pro-war, how middle-of-the-road, is really a McGovernite. Indeed, for nearly 40 years the conservative movement has defined itself in opposition to the Democratic standard-bearer of 1972. Anti-McGovernism has come to play for the Right the unifying role that anticommunism once played, much to the detriment of older principles such as limited government, fiscal continence, and prudence in foreign policy." The association with dovishness and weakness on defense has been especially prevalent, although McGovern publicly stated in 1972 that he was not a pacifist and that use of force was sometimes necessary, such as in World War II. McGovern later said in 2001 that his political image had been exaggerated: "I am a liberal and always have been – just not the wild-eyed character the Republicans made me out to be." He continued to feel that he was marginalized with his views miscast. He saw himself as a son of the prairie, in 2005 reciting his traditional upbringing and family values, culminating with "I'm what a normal, healthy, ideal American should be like," and in 2006 said, "How the hell do you get elected in South Dakota for twenty years if you're a wild-eyed radical?"
He remained a symbol, or standard-bearer, of the political left, particularly in relation to the turbulent 1960s and early 1970s when the country was torn by U.S. involvement in the Vietnam War and the corruption and abuse of power of the Nixon administration. McGovern recognized the mixed results of his 1972 candidacy, saying, "We made a serious effort to open the doors of the Democratic Party – and as soon as we did, half the Democrats walked out."
As chair of the McGovern–Fraser Commission in 1969–1970, McGovern instituted major changes in Democratic party rules that continue to this day and, to a large degree, were ultimately adopted by the Republican Party as well, with large institutional changes taking place in both. Among those was the centralization of decisions about the nominating process at the national party level, rather than with the states. His 1972 campaign followed to fundamentally alter how presidential primary campaigns were waged. Within the Democratic Party, power shifted from the New Deal coalition to younger, more affluent, issue-oriented activists; the women's movement and gay rights movement found a place; skepticism about military buildups and foreign interventions took hold; and the 1960s "New Politics" found its culmination in McGovern's nomination. In turn, the overwhelming defeat of McGovern in the general election led to the liberal wing of the party's being stigmatized for decades to come and a turn in the party towards centrist directions. SUNY Albany political scientist Bruce Miroff wrote in 2007 that the McGovern campaign was the last time in presidential politics that liberals had "their chance to speak of their goals with enthusiasm and their dreams with fire ... Yet almost at the instant that the insurgents successfully stormed the heights of American politics, they found themselves on the brink of one of the worst free falls on record."
Staffers who worked on McGovern's 1972 campaign later became influential within the Democratic Party. Campaign manager Gary Hart staged his own presidential runs in 1984 and 1988. Future president Bill Clinton, with assistance from his future wife and politician Hillary Rodham, had managed the McGovern campaign's operations in Texas. Hart both embraced and moved away from aspects of his past affiliation with McGovern, while Clinton, and the Democratic Leadership Council movement of which he was a part, explicitly rejected McGovern's ideology. But there was still a legacy in terms of staffing, as the Clinton White House would be full of former "McGovernites".
McGovern's post-political career generally enhanced his reputation; Tom Brokaw, who included him among his notion of the "Greatest Generation", wrote in 1998 that "He remains one of the country's most decent and thoughtful public servants." McGovern's legacy also includes his commitment to combating hunger both in the United States and around the globe. He said, "After I'm gone, I want people to say about me: He did the best he could to end hunger in this country and the world." Overall, when confronted with the Serenity Prayer's desire to "grant me the serenity to accept the things I cannot change", McGovern said simply that he rejected that notion: "I keep trying to change them."
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“What is popularly called fame is nothing but an empty name and a legacy from paganism.”
—Desiderius Erasmus (c. 14661536)