Television
Gobel began a comedy show on NBC in 1954. It showcased his quiet, homespun style of humor, a low-key alternative to what audiences had seen on Milton Berle's shows. A huge success, the popular series made the crewcut Gobel one of the biggest comedy stars of the 1950s. The weekly show regularly featured guest artists, and the biggest stars of the day appeared (including Jimmy Stewart, Henry Fonda and Tennessee Ernie Ford). In 1955, Gobel won an Emmy Award for "most outstanding new personality." Gobel and his business manager David P. O'Malley formed a production company, Gomalco, a composite of their last names Gobel and O'Malley. This company also produced the first four years (1957–61) of the 1957-63 television series Leave It to Beaver.
The centerpiece of Gobel's comedy show was his monologue about his supposed past situations and experiences, with stories and sketches allegedly about his real-life wife, Alice (nicknamed "Spooky Old Alice" and played by actress Jeff Donnell). Gobel's hesitant, almost shy delivery and penchant for tangled digressions were the chief sources of comedy, more important than the actual content of the stories. His monologues popularized several catchphrases, notably "Well, I'll be a dirty bird" (spoken by the Kathy Bates character in the 1990 film Misery), "You don't hardly get those any more" and "Well then there now" (spoken by the James Dean character during a brief imitation of Gobel in the 1955 film Rebel Without a Cause).
Gobel's show used some of television's top writers of the era: Hal Kanter, Jack Brooks and Norman Lear. Peggy King was a regular on the series as a vocalist, and the guest stars ranged from Shirley MacLaine and Evelyn Rudie to Bob Feller, Phyllis Avery and Vampira.
Gobel labeled himself "Lonesome George," and the nickname stuck for the rest of his career. The TV show typically included a segment in which Gobel appeared with a guitar, started to sing, then got sidetracked into a story, with the song always left unfinished after fitful starts and stops, a comedy approach that prefigured the Smothers Brothers. He had constructed a special version of the Gibson L-5 archtop guitar featuring diminished dimensions of neck scale and body depth, befitting his own smaller stature. Several dozen of this "L-5CT" or "George Gobel" model were produced in the late 1950s and early 1960s. He also played the harmonica.
In 1957, three U.S. Air Force B-52 Stratofortress bombers made the first nonstop round-the-world flight by turbojet aircraft. One of the bombers was called "Lonesome George." The crew later appeared on Gobel's primetime television show and recounted the mission, which took them 45 hours and 19 minutes. Lonesome George, the non-breeding Galapagos tortoise that was the last of its 10 million year old species and that died in June 2012, was also named after Gobel.
From 1958 to 1961, Gobel appeared in Las Vegas at the El Rancho Vegas and in Reno at the Mapes Hotel.
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