Generation Y - Cultural Identity

Cultural Identity

Some have argued that the Millennials have transcended the ideological battles spawned by the counterculture of the 1960s, which persist today in the form of culture wars. This is further documented in Strauss & Howe's book titled Millennials Rising: The Next Great Generation, which describes the Millennial generation as "civic minded," along with Generation Z, rejecting the attitudes of the Baby Boomers and Generation X. Generation Y'ers (and Z'ers) never truly rebelled against their parents, unlike prior generations, often enjoying the same music, movies and products as their parents. Generation Y has been described in a New York Times opinion piece as entrepreneurial and, "a 'post-emotional' generation. No anger, no edge, no ego."

Generation Y grew up in a time of technological change and its effects on the music industry, and since the 2000s has not seen new genres unlike recent generations. Music attributed to and/or embraced by members of Generation Y includes hip hop, indie rock of the 2000s (decade), post grunge, electronic music, techno, dubstep, contemporary R&B, rap rock, Hardcore Punk, Metalcore, teen pop, pop punk, Eurodance, and in Asia, K-pop, C-pop, J-pop and Bhangra. They allegedly show a preference for current movies.