Famous quotes containing the words general and/or principles:
“One general builds his success on ten thousand bleaching bones.”
—Chinese proverb.
“I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can’t think of anything else to say, whether he wants it or not.”
—Robert Benchley (1889–1945)