General Hospital - Broadcast History

Broadcast History

During the 1960s, General Hospital earned decent ratings against the likes of To Tell the Truth and The Secret Storm on CBS, but there was a decline as the 1970s came, especially when NBC's Another World became highly popular. For two years, it also faced CBS' The Price Is Right, already a major hit. After continued mediocrity in the Nielsen ratings, ABC was prepared to cancel General Hospital, but decided to give it a second chance in 1977 when it expanded the show to a full hour, from an experimental 45 minutes. However, the expansion came with an ultimatum to the producers that they had six months to improve the show's ratings. Head writers Douglas Marland & Gloria Monty were hired as executive producers, and on their first day, they spent an extra $100,000 re-taping four episodes. A miracle occurred thanks to Monty and the show became the most watched daytime drama by 1979, marking a rare instance of a daytime serial's comeback from near-extinction. During the wedding of Luke and Laura Spencer on November 17, 1981, about 30 million people tuned in to watch them exchange vows and be cursed by Elizabeth Taylor's Helena Cassadine (later played by Constance Towers).

From 1979 to 1988, General Hospital remained number one in the ratings, competing against two low-rated soaps on NBC -- Texas and Santa Barbara -- and Guiding Light on CBS (although Guiding Light experienced a renaissance for a brief period in the middle of 1984, and became the #1 rated soap, briefly dethroning General Hospital from the top ratings spot). For the most part, however, General Hospital continued to triumph, even after the departure of popular actors Anthony Geary and Genie Francis in the mid-1980s. Although The Young and the Restless took General Hospital's place as the highest-rated serial in 1989, General Hospital continued to maintain excellent ratings.

Even at its peak in the 1980s, General Hospital had been pre-empted in at least two markets in the United States. With the show still number one in the Nielsens, WDTN in Dayton, Ohio canceled General Hospital in May 1983 in favor of Woody Woodpecker and SuperFriends cartoons. Later, the station would air such shows as Hour Magazine, Geraldo and Maury in General Hospitals time slot until September 2000, when the station's new owners, Sunrise Broadcasting, canceled Maury, due to what it called "community standards", and brought General Hospital back. In Vermont and Plattsburgh, WVNY dropped General Hospital from the schedule in the 1980s and would only bring it back in 1995. During that hiatus, General Hospital still aired on Montreal's CFCF-TV, whose signal was decently available in Vermont and Plattsburgh.

Ever since the 1991-1992 season of General Hospital, the show has had a steady decline in ratings. On and off, it would rank between third and fifth place in the Nielsen Ratings, with CBS's The Young And The Restless and The Bold and the Beautiful coming in first and second place, respectively. General Hospital remained in between third and fifth place in the ratings during that time. During the 1990s General Hospital was put up against competition such as CBS's As the World Turns and NBC's Days of our Lives although neither show aired at the same as General Hospital.

After months of speculation and cancellation rumors, Deadline.com reported on April 11, 2012 that ABC quietly made the decision to keep General Hospital on the air and to cancel instead the lower-rated talk show The Revolution. On June 26, 2012, ABC officially announced that General Hospital would move to the 2 p.m. (ET) timeslot starting on September 10, 2012, once Katie Couric's new syndicated talk show, Katie, would begin to air in the 3 p.m. (ET) timeslot on many of ABC's local stations. This represents the first schedule shifting for a daytime soap opera in the United States since CBS relocated As the World Turns from 1:30 p.m. (ET) to 2 p.m. (ET) in 1987.