General Foods - Timeline of Selected Later Events

Timeline of Selected Later Events

  • 1953 - General Foods acquired Perkins Products Company, maker of Kool-Aid.
  • 1957 - The company introduced Tang, which became available nationally two years later.
  • 1964 - General Foods introduced Maxim, the first American brand of freeze-dried coffee.
  • 1968 - General Foods buys the Burger Chef fast-food chain.
  • 1969 - General Foods buys Rax Restaurants.
  • 1971 - General Foods acquired the maker of Gevalia.
  • 1978 - General Foods sells Rax Restaurants to Rac.
  • 1981 - General Foods acquires Oscar Mayer & Company.
  • 1982 - General Foods acquires Entenmann's from Warner-Lambert

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