The General Electric Building, also known as 570 Lexington Avenue, is a historic 50-floor, 640-foot (200 m)-tall, skyscraper in Midtown Manhattan, New York City, United States, at the southwest corner of Lexington Avenue and 51st Street). Originally known as the RCA Victor Building when designed in 1931 by John W. Cross of Cross and Cross, and sometimes known by its address to avoid confusion with the later GE Building at 30 Rockefeller Plaza. The building was deeded by RCA to GE before construction was completed.
It backs up to the low Byzantine dome of St. Bartholomew's Church on Park Avenue and shares the same salmon brick color. But from Lexington, the building is an insistently tall 50-floor stylized Gothic tower with its own identity, a classic Art Deco visual statement of suggested power through simplification. The base contains elaborate, generous masonry, architectural figural sculpture, and on the corner above the main entrance, a conspicuous corner clock with the curvy GE logo and a pair of silver disembodied forearms. The crown of the building is a dynamic-looking burst of Gothic tracery, which is supposed to represent radio waves, and is lit from within at night.
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Famous quotes containing the words general, electric and/or building:
“There is a mortifying experience in particular, which does not fail to wreak itself also in the general history; I mean the foolish face of praise, the forced smile which we put on in company where we do not feel at ease, in answer to conversation which does not interest us. The muscles, not spontaneously moved but moved, by a low usurping wilfulness, grow tight about the outline of the face, with the most disagreeable sensation.”
—Ralph Waldo Emerson (18031882)
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—Robert Lowell (19171977)
“And when discipline is concerned, the parent who has to make it to the end of an eighteen-hour daywho works at a job and then takes on a second shift with the kids every nightis much more likely to adopt the survivors motto: If it works, Ill use it. From this perspective, dads who are even slightly less involved and emphasize firm limits or character- building might as well be talking a foreign language. They just dont get it.”
—Ron Taffel (20th century)