Activism
Davis is fronting the Women's Sports Foundation campaign Geena Takes Aim in support of Title IX, an Act of Congress focusing on equality in sports opportunities, now expanded to prohibit gender discrimination in United States' educational institutions.
In 2004, while watching children's television programs and videos with her daughter, Davis noticed what she thought was an imbalance in the ratio of male to female characters. Davis went on to sponsor the largest research project ever undertaken on gender in children's entertainment (resulting in 4 discrete studies, including one on children's television) at the Annenberg School for Communication at the University of Southern California. The study, directed by Dr. Stacy Smith, showed that there were nearly 3 males to every 1 female character in the nearly 400 G, PG, PG-13, and R-Rated movies the undergraduate team of Annenberg students analyzed.
In 2005, Davis teamed up with the non-profit group Dads and Daughters to launch a venture dedicated to balancing the number of male and female characters in children's TV and movie programming.
Davis launched The Geena Davis Institute on Gender in Media in 2007. The Institute's first focus is an on-the-ground program that works collaboratively with the entertainment industry to dramatically increase the presence of female characters in media aimed at children and to reduce stereotyping of females by the male-dominated industry.
For her work in this field she received an honorary Doctor of Fine Arts degree from Bates College in May 2009.
In 2011, Davis became one of a handful of celebrities attached to USAID and Ad Council's FWD campaign, an awareness initiative tied to that year's East Africa drought. She joined Uma Thurman, Chanel Iman and Josh Hartnett in TV and internet ads to "forward the facts" about the crisis.
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