History
The building was completed in 1933 as part of the Rockefeller Center. The noted Art Deco architect Raymond Hood led a team of Rockefeller architects. It was named the RCA Building for its main tenant, the Radio Corporation of America, formed in 1919 by General Electric. It was the first building constructed with the elevators grouped in the central core. During construction, photographer Charles Clyde Ebbets took the famous photograph Lunchtime atop a Skyscraper on the 69th floor. National Broadcasting Company, also owned by General Electric, leased space in the building.
The office of the Rockefeller family occupied Room 5600 on the 56th floor. This space is now occupied by Rockefeller Family & Associates, spanning between the 54th floor and the 56th floor of the building. In 1985, the building acquired official landmark status. The RCA Building was renamed as the GE Building in 1988, two years after General Electric re-acquired the RCA Corporation.
The GE Building is one of the most famous and recognized skyscrapers in New York. The frieze located above the main entrance was produced by Lee Lawrie and depicts "Wisdom", along with a slogan that reads "Wisdom and Knowledge shall be the stability of thy times", from Isaiah 33:6 (KJV). The vertical detailing of the building's austere Art Deco facade is integrated with a slim, functionally expressive form. The present exterior is recognized for the large GE letters at the building's top. The famous marquee above the building's entrance is seen on numerous television shows, such as 30 Rock and Seinfeld. Unlike most other tall Art Deco buildings constructed in the 1930s, the GE Building has no spire on its roof.
The building's nickname has become the title of the NBC sitcom 30 Rock, which follows the cast and crew of a fictional television show filmed inside the building. The television show uses the building for exterior shots while interior shots are filmed at Silvercup Studios in Queens.
KWO35, the NOAA Weather Radio station for the majority of the Tri-State area, transmits from atop the GE Building at 162.55 MHz.
Below the building is a shopping concourse, connected to the lobby via an escalator. The open lobby's rich materials and reduced black and beige ornamental scheme is enhanced by dramatic lighting. Granite covers the building base to a height of 4 feet (1.2 m), and the shaft has a refined facade of Indiana Limestone with aluminum spandrel panels.
The 65th floor of the GE Building was an event room and restaurant named the Rainbow Room. It was revamped and reopened to the public with new operators until it closed in 2009 due to the economic downturn.
Saturday Night Live is telecast live from the building (Studio 8H).
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“No one is ahead of his time, it is only that the particular variety of creating his time is the one that his contemporaries who are also creating their own time refuse to accept.... For a very long time everybody refuses and then almost without a pause almost everybody accepts. In the history of the refused in the arts and literature the rapidity of the change is always startling.”
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“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
—Gertrude Stein (1874–1946)