Product Red Support
Gap took part in the Product Red campaign (www.joinred.org). In early 2006, they released a special RED collection, including a T-shirt manufactured in Lesotho from African cotton. The expanded Gap Product Red collection was released October 13, 2006. 50%-100% of the profits went to the Global Fund; depending on the item. Gap continued on with Gap Product Red items into the 2007 New Year, especially in the lead up to Valentine's Day, using slogans such as "Admi(RED)" and "Desi(RED)." Product Red has now contributed over $45 million to the Global Fund, more than any other private donation received to date.
Other launch partners included American Express, Apple Inc., Converse, Hallmark, Emporio Armani and Motorola.
Read more about this topic: Gap (clothing Retailer)
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