Brands
Banana Republic, formerly a small retailer selling safari-themed clothing, was purchased by the company in 1983, and eventually was rebranded as an upscale clothing retailer in the late 1980s. Old Navy was launched in 1994, as a value chain with a specialty flair. Forth & Towne, the company's fourth traditional retail concept, was launched on August 24, 2005, featuring apparel targeted toward women 35 and older. On February 26, 2007 after an 18-month trial period, Forth & Towne was discontinued, and the 19 stores were closed. A fifth brand, the online clothing and accessories retailer Piperlime, was created in 2006. A sixth brand, Athleta, a women's athletic wear line was added in 2009.
Gap's Sales by Division in Q1 2009
| Divisions | Total revenue |
| Gap North America | $834 million |
| Banana Republic North America | $475 million |
| Old Navy North America | $1.18 billion |
| International | $369 million |
| Gap Inc Direct | $267 million |
Read more about this topic: Gap (clothing Retailer)
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