Attempt To Introduce A New Logo
On October 6, 2010, Gap debuted a new logo in an attempt to create a more contemporary presence in the retail market. The new logo was made with Helvetica typeface and reduced the prominence of the blue box that had become iconic with the brand. There was a public outcry against the new logo, especially in the graphic design community. The company returned to its previous "blue box" logo on October 12, only a week after the new logo's debut. Marka Hansen, the executive who oversaw the logo change, resigned February 1, 2011.
Read more about this topic: Gap (clothing Retailer)
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