Attempt To Introduce A New Logo
On October 6, 2010, Gap debuted a new logo in an attempt to create a more contemporary presence in the retail market. The new logo was made with Helvetica typeface and reduced the prominence of the blue box that had become iconic with the brand. There was a public outcry against the new logo, especially in the graphic design community. The company returned to its previous "blue box" logo on October 12, only a week after the new logo's debut. Marka Hansen, the executive who oversaw the logo change, resigned February 1, 2011.
Read more about this topic: Gap (clothing Retailer)
Famous quotes containing the words attempt to, attempt and/or introduce:
“The rebel, unlike the revolutionary, does not attempt to undermine the social order as a whole. The rebel attacks the tyrant; the revolutionary attacks tyranny. I grant that there are rebels who regard all governments as tyrannical; nonetheless, it is abuses that they condemn, not power itself. Revolutionaries, on the other hand, are convinced that the evil does not lie in the excesses of the constituted order but in order itself. The difference, it seems to me, is considerable.”
—Octavio Paz (b. 1914)
“... it is not only our fate but our business to lose innocence, and once we have lost that it is futile to attempt a picnic in Eden.”
—Elizabeth Bowen (1899–1973)
“I like sometimes to take rank hold on life and spend my day more as the animals do. Perhaps I have owed to this employment and to hunting, when quite young, my closest acquaintance with Nature. They early introduce us to and detain us in scenery with which otherwise, at that age, we should have little acquaintance.”
—Henry David Thoreau (1817–1862)