Game & Watch - Origin and Design

Origin and Design

In 1979, Gunpei Yokoi, traveling on the Shinkansen, saw a bored businessman playing with an LCD calculator by pressing the buttons. Yokoi then thought of an idea for a watch that doubled as a miniature game machine for killing time.

The units use LR4x/SR4x "button-cell" batteries, the same type used in most laser pointers or handheld calculators. Different models were manufactured, with some having two screens and a clam-shell design (the Multi Screen Series). The Nintendo DS and Game Boy Advance SP later reused this design.

Titles available in Game & Watch form vary from Mickey Mouse to Balloon Fight, including Nintendo staples such as Donkey Kong, The Legend of Zelda, and Mario Bros.. For a more complete list, see List of Game & Watch games.

The modern "cross" D-pad design was developed in 1982 by Yokoi for the Donkey Kong handheld game. The design proved to be popular for subsequent Game & Watch titles. This particular design was patented and later earned a Technology & Engineering Emmy Award.

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