Non-Alaskan Seafood
The Hansen brothers, owners/operators of the Northwestern, endorsed a brand of Russian King Crab being sold at discount chains such as Walmart. The decision to put the Northwestern name and colors on a non-Alaskan product has caused some controversy in the Alaskan fishing community, which the Hansens addressed in a November 2007 press release. In the press release, the Hansens note that 50-70 percent of Alaskan King Crab is purchased by Japan and never reaches U.S. stores or restaurants; by bringing Russian King Crab to the American market, the Hansens hope that the increased demand for King Crab will benefit the Alaskan fishing fleet by raising the price of King Crab overall.
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