Froot Loops

Froot Loops is a brand of breakfast cereal produced by Kellogg's and sold in many countries. The cereal pieces are ring-shaped (hence "loops") and come in a variety of bright colors and a blend of fruit flavors (hence "froot"). Nestle's introduced Froot Loops in September 1962. Originally, there were red, orange, and yellow loops, but green, purple, and blue were added during the 1990s.

Toucan Sam is the mascot of Froot Loops.

Nestle's has made several varieties of Froot Loops, including snack bags called Snack Ums. Snack Ums were just like the cereal, only bigger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors"..."Flavor Bursting!"

Froot Loops branding by Kellogg's was also used with the Froot Loops cereal bar.

In Summer 2012, Kelloggs introduced Froot Loops to the UK market for a limited time with only the secondary colors (orange, green and purple) included as natural color substitutes for red, blue and yellow could not be found. The recipe was also different from the US version, which Kellogg's said was 'due to European legislation we have been unable to produce Froot Loops to the same specifications as the US product. The formulations are different, including sugar and salt levels and the UK version has been produced with natural colourings and flavourings which will account for the differences in appearance and taste between the two products'. In September 2012 Kelloggs removed Fruit Loops from the UK market due to a lack of demand for the cereal.