History
Swedbank acquired the naming rights to the new stadium in a 153 million SEK deal that will last until 2023, initially known as Swedbank Arena. However, on 28 March 2012, Swedbank announced that it would rename the facility Friends Arena, for a non-profit organization of the same name against school bullying that Swedbank supports.
It was calculated to cost around 1.9 billion SEK (170 million euro) to complete. The estimated cost before construction had begun was 2.3 billion SEK. It replaced Råsunda Stadium, Sweden's former national arena for football. Råsunda will be torn down, and blocks of 700 flats and office buildings will be erected on the site.
Read more about this topic: Friends Arena
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