Fremont East
In 2006 the city revealed plans to redevelop Fremont Street east of the Experience as an entertainment district. Detailed plans for the redevelopment were released early in 2007 and included 4 street scape neon signs. The $5.5 million plan is part of an effort to revitalize the downtown area.
A three block section of Fremont Street, just east of the Fremont Street Experience, opened on August 24, 2007 as the Fremont East district. The area is intended to increase the draw of downtown Las Vegas by offering a compact entertainment area of bars and clubs.
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—Joseph Conrad (18571924)