Frederick Herzberg - Two Factor Theory "The Dual Structure Theory"

Two Factor Theory "The Dual Structure Theory"

Referred to as "The Dual Structure theory"

Herzberg proposed the Motivation-Hygiene Theory, also known as the Two factor theory (1959) of job satisfaction. According to his theory, people are influenced by two sets of factors:

Motivator Factors Hygiene Factors
  • Achievement
  • Recognition
  • Work Itself
  • Responsibility
  • Promotion
  • Growth
  • Pay and Benefits
  • Company Policy and Administration
  • Relationships with co-workers
  • Supervision
  1. Hygiene needs are cyclical in nature and come back to a starting point. This leads to the "What have you done for me lately?" syndrome.
  2. Hygiene needs have an escalating zero point and no final answer.

Read more about this topic:  Frederick Herzberg

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