Clothing Label
In the late 1940s, Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes to create the first sweatband.
Wegner's next idea was to produce a sports shirt, which was to be made from white knitted cotton pique with short sleeves and a buttoned placket like René Lacoste's shirts. Launched at Wimbledon in 1952, the Fred Perry tennis shirt was an immediate success.
The white tennis shirt was only supplemented in the late 50s when mods began demanding more varied colour palettes. The Fred Perry shirt became the garment-of-choice for diverse groups of teenagers throughout the 1960s and 70s, ranging from the skinheads to the Northern soul scene.
The brand's logo is a laurel wreath. It was based on the original symbol for Wimbledon. The logo, which appears on the left breast of a garment, is stitched into the fabric of the shirt.
The brand is now owned by a Japanese corporation. The brand was previously the clothing sponsor of British tennis player Andy Murray.
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