Fred Flintstone - Commercials

Commercials

During the first several seasons of The Flintstones series, Fred Flintstone and Barney Rubble were pitchmen for Winston cigarettes, the show's sponsor at the time. In one Winston ad, Fred and Barney saw the men working hard at the quarry and decided to retire out of sight for a smoke break. After extolling the virtues of the Winston brand cigarette, Fred lit up his cigarette and delivered the catch phrase: "Winston tastes good like a cigarette should". Another similar ad for the cigarettes featured Wilma and Betty as well; the women were working hard mowing the lawn and beating dust out of a rug while Fred and Barney smoked behind the house. Vignettes also aired in which Fred lit Wilma's Winston cigarette, and the couple shared a smoke. Campaigns such as this contributed to cigarette advertising of all kinds being banned from television beginning in 1970.

During later seasons of the original series, after the arrival of daughter Pebbles, she was often seen drinking or requesting grape juice. This was at a time when Welch Company (makers of grape juice and other juices) was a major sponsor of the show. Several cross-promotions were spawned by this sponsorship.

In the mid-1970s, the Flintstones cast were featured pitching a juice drink called "Yabba Dabba Dew." The drink was sold in large aluminum cans, similar to Hi-C. The commercial played a catchy jingle that went "Yabba Dabba Dew, Ooh Ooh Ooh. Yabba Dabba Dew, Ooh Ooh Ooh. It's the new, fun fruit drink made just for YOU. Yabba Dabba Dew!"

With Barney Rubble, Fred has been a pitchman for Post Cereals' Fruity Pebbles and Cocoa Pebbles breakfast cereals. The commercials typically feature Barney trying to trick Fred out of his cereal, usually ending with Fred bellowing, "Barney, my Pebbles!" as Barney runs off with Fred's cereal - a notable exception being a 1989 Christmas-themed commercial in which Santa Claus reminds him that "'Tis the season to be sharing, Fred," whereupon Fred then says "Happy holidays, pal", and willingly shares his cereal with both Barney and Santa.

Another cereal company the Flintstones was featured in was Team Flakes, a breakfast cereal from Nabisco in the late 1980s.

In 1990, the Flintstones cast were featured in a UK advert for Swinton Insurance, as well as the cast from Thunderbirds.

In autumn 2005, Fred and Barney began appearing in Midas Muffler television commercials. Fred appears in a 2007 GEICO Insurance commercial which spoofs the money-saving methods of a blue-collar working man and how he and wife, Wilma, were able to afford a necklace "with huge rocks." It turns out saving money with GEICO really is so easy even a caveman can do it.

Fred was the spokesman for a Rhode Island bank until it went out of business in 1993. The bank, The Providence Institution for Savings, known as Old Stone Bank, featured Fred in its commercials, saying, "Yabba-Dabba-Doo! Love that Old Stone Bank!" The bank was also one of the first to offer full service Automated Teller Machines (ATM's) which were named "Ready Freddy" and included a picture of Fred until the Bank decided to terminate its contract with Hanna Barbera to use the likeness. The machines were so popular that people often referred to ATMs at other banks as "Ready Freddies."