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Franklin Automobile Company employed creative advertising over the years, including both print and promotional events. They were the first company to use newspaper advertising to develop sales for their automobiles.
One such event was held on May 29, 1927, for the presentation of a Franklin motor car to Captain Charles Lindberg "in appreciation for your demonstration of an air-cooled engine in a non-stop transatlantic flight." A print campaign in 1932 featured Amelia Earhart, who was depicted in advertisements with her two favorite means of transportation. The first was an air-cooled airplane and the second a 12-cylinder air-cooled Franklin car.
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