Frank (magazine) - Frank Jargon

Frank Jargon

Frank often incorporates custom jargon and phrasing in articles. Examples include referring to news readers as "bingo callers", public relations staff were referred to as "bum boys" and "fartcatchers". When the magazine alluded to two famous Canadians having sexual relations, it would refer to them as "horizontal mambo partners", while gay public figures — whether publicly out or not — were often referred to as "homosexualists", or "avid pianists" (if male) and "sushi enthusiasts" (if female).

Frank also referred to many of Canada's elite in a derogatory manner based upon their personalities, name, or other unique characteristics. Prime Ministers were always referred to by nicknames such as Byron Muldoon or Jean Crouton rather than their real names.