Naming Rights
The original name in 1971 was Schaefer Stadium for the brewery of that name in an early example of the sale of naming rights. When this agreement expired in 1983, Anheuser-Busch took over the rights, but instead of putting the name of one of its brands of beer on the stadium, agreed to name it Sullivan Stadium in honor of the Sullivan family, majority owners of the Patriots. After the family sold their majority interest in the team to Victor Kiam, the stadium was officially renamed "Foxboro Stadium."
Read more about this topic: Foxboro Stadium
Famous quotes containing the words naming and/or rights:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“The characteristic of the hour is that the commonplace mind, knowing itself to be commonplace, has the assurance to proclaim the rights of the commonplace and to impose them wherever it will.”
—José Ortega Y Gasset (1883–1955)