Slogan
"Fair & Balanced" is a trademarked slogan used by the broadcaster, originally used in conjunction with the phrase "Real Journalism". Comedian Al Franken used the slogan in the subtitle for his 2003 book Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right. In the book, he cites examples of what he claims to be Fox News' bias. On August 7, 2003 Fox News sued for copyright infringement. The lawsuit was dropped three days later, after Judge Denny Chin refused its request for an injunction. In his decision, Chin ruled that the case (Fox v. Franken) was "wholly without merit, both factually and legally". He went on to suggest that Fox News' trademark on the phrase "fair and balanced" could be invalid.
In December 2003 FNC won a legal battle concerning the slogan, when AlterNet filed a cancellation petition with the United States Patent and Trademark Office (USPTO) to have FNC's trademark rescinded as inaccurate. AlterNet included the documentary film Outfoxed as supporting evidence in its case. After losing early motions, AlterNet withdrew its petition; the USPTO dismissed the case. In 2008 FNC used the slogan "We Report, You Decide", referring to "You Decide 2008" (FNC's original slogan for its coverage of election issues).
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Famous quotes containing the word slogan:
“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and Determination alone are omnipotent. The slogan “Press On”, has solved and will always solve the problems of the human race.”
—Calvin Coolidge (1872–1933)
“The slogan of progress is changing from the full dinner pail to the full garage.”
—Herbert Hoover (1874–1964)
“The preservation of life seems to be rather a slogan than a genuine goal of the anti-abortion forces; what they want is control. Control over behavior: power over women. Women in the anti-choice movement want to share in male power over women, and do so by denying their own womanhood, their own rights and responsibilities.”
—Ursula K. Le Guin (b. 1929)