Formula Asserts

Famous quotes containing the words formula and/or asserts:

“I cannot give you the formula for success, but I can give you the formula for failure—which is: Try to please everybody.”
—Herbert B. Swope (1882–1958)

“The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.”
—Johan Huizinga (1872–1945)