Today
Rancheros are reasonably collectible, though they are nowadays often overlooked in favor of the later-arriving Chevrolet El Camino, which stayed in production eight more years. Miniatures, apart from hand-cast resin kits from cottage-industry makers, are rare. Several Revell offerings of the 1957 model in both 1/32 and 1/25 scale have been offered over the years as has a kit of the 1961 Ranchero by AMT/Ertl. A well-detailed promotional model of the 1959 intended for distribution by dealers was offered both with and without interior trim, windows and friction drive by AMT/Ertl's predecessor, SMP; resin castings of this model's body are offered by the aforementioned cottage industries, as well. There are no Matchbox versions, but Johnny Lightning makes a 1964 model, Hot Wheels an adult collectible '57 and 2011 HW Premiere 65 Ford Ranchero Racing Champions made a 1/64 scale 1957 Ranchero and AMT/Ertl currently produces a diecast '57 which doubles as a bank. AMT was responsible for other early dealer promotional models, too, including those of the aforementioned El Camino. Tonka produced a resin toy version of the 1968-69 model in roughly 1/24 scale as part of an auto transporter set; the front end of that toy arguably resembles the 1969 model more closely.
The idea of a car-based pickup remains an attractive one, and is an illustration of how favorable treatment for light trucks over cars by United States regulations skews the marketplace. There are many Ranchero and El Camino owners, indeed, who stopped buying new vehicles when those models were discontinued. Aftermarket conversions of the Fairmont Futura and Mercury Zephyr Z7 sport coupes to a Ranchero-like "Durango" pickup were sold in select Ford dealers in the early- to mid-1980s. Recently, there has been more interest in producing such vehicles again, including those like the Subaru Baja, essentially an Outback station wagon with a stubby pickup bed instead of an enclosed cargo area. The Baja, like the Ranchero, is titled in most American states and Canadian provinces as a commercial vehicle. The current market has tended to lean towards compact and midsized crew-cab four-door pickups such as the Ford Explorer Sport Trac and Chevrolet Colorado.
In Australia, Ford continues to produce a car based "pickup", the FG Falcon Ute.
Read more about this topic: Ford Ranchero
Famous quotes containing the word today:
“Why does almost everything seem to me like its own parody? Why must I think that almost all, no, all the methods and conventions of art today are good for parody only?”
—Thomas Mann (1875–1955)
“The 19-year-old Diana ... decided to make her career that of wife. Today that can be a very, very iffy line of work.... And what sometimes happens to the women who pursue it is the best argument imaginable for teaching girls that they should always be able to take care of themselves.”
—Anna Quindlen (b. 1952)
“I rather think the cinema will die. Look at the energy being exerted to revive it—yesterday it was color, today three dimensions. I don’t give it forty years more. Witness the decline of conversation. Only the Irish have remained incomparable conversationalists, maybe because technical progress has passed them by.”
—Orson Welles (1915–1984)