In Popular Culture
A 1970 Ranchero was featured in the music video for Brooks and Dunn's hillbilly deluxe.
The character of Harvey Leek on the TV show Nash Bridges drove a 1972 Ranchero.
It has been reported that the Ford Ranchero was the favorite vehicle of Elvis Presley. Indeed, he owned a 1967 Ford Ranchero 500, purchased new in 1967 by Elvis, for use on his small ranch in Northern Mississippi. This Ranchero reportedly now belongs to the Museum of Automobiles in Morrilton, Arkansas.
In the James Bond movie "Goldfinger", Odd Job used a blue 1964 Ranchero to return a crushed Lincoln Continental to Auric Goldfinger's ranch - movie magic since the Ranchero wouldn't have been able to handle the load.
Read more about this topic: Ford Ranchero
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“The press is no substitute for institutions. It is like the beam of a searchlight that moves restlessly about, bringing one episode and then another out of darkness into vision. Men cannot do the work of the world by this light alone. They cannot govern society by episodes, incidents, and eruptions. It is only when they work by a steady light of their own, that the press, when it is turned upon them, reveals a situation intelligible enough for a popular decision.”
—Walter Lippmann (1889–1974)
“If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator—the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.”
—Herbert Marcuse (1898–1979)