Style and Advertising
Stylistically, the Puma followed Ford's New Edge design strategy, as first seen in the 1996 Ford Ka. While not as controversial as the Ka when it first appeared, the Puma did achieve critical acclaim for its well-proportioned and cat-like design cues.
The Puma was memorable for its pan-European launch campaign that featured Steve McQueen. The original UK television advertisement used clips from the movie Bullitt and cut McQueen into the modern setting of a Puma in San Francisco. In late 2004, Ford once again used the McQueen footage for the first 2005 Ford Mustang commercial in the U.S. Both commercials were directed by UK Director Paul Street, and won many advertising industry awards, featuring in all time top 10 ad charts.
Read more about this topic: Ford Puma
Famous quotes containing the words style and, style and/or advertising:
“The flattering, if arbitrary, label, First Lady of the Theatre, takes its toll. The demands are great, not only in energy but eventually in dramatic focus. It is difficult, if not impossible, for a star to occupy an inch of space without bursting seams, cramping everyone else’s style and unbalancing a play. No matter how self-effacing a famous player may be, he makes an entrance as a casual neighbor and the audience interest shifts to the house next door.”
—Helen Hayes (1900–1993)
“The history of all Magazines shows plainly that those which have attained celebrity were indebted for it to articles similar in natureto Berenice—although, I grant you, far superior in style and execution. I say similar in nature. You ask me in what does this nature consist? In the ludicrous heightened into the grotesque: the fearful coloured into the horrible: the witty exaggerated into the burlesque: the singular wrought out into the strange and mystical.”
—Edgar Allan Poe (1809–1849)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)