Ford Puma - Style and Advertising

Style and Advertising

Stylistically, the Puma followed Ford's New Edge design strategy, as first seen in the 1996 Ford Ka. While not as controversial as the Ka when it first appeared, the Puma did achieve critical acclaim for its well-proportioned and cat-like design cues.

The Puma was memorable for its pan-European launch campaign that featured Steve McQueen. The original UK television advertisement used clips from the movie Bullitt and cut McQueen into the modern setting of a Puma in San Francisco. In late 2004, Ford once again used the McQueen footage for the first 2005 Ford Mustang commercial in the U.S. Both commercials were directed by UK Director Paul Street, and won many advertising industry awards, featuring in all time top 10 ad charts.

Read more about this topic:  Ford Puma

Famous quotes containing the words style and, style and/or advertising:

    A man is free to go up as high as he can reach up to; but I, with all my style and pep, can’t get a man my equal because a girl is always judged by her mother.
    Anzia Yezierska (c. 1881–1970)

    I would observe to you that what is called style in writing or speaking is formed very early in life while the imagination is warm, and impressions are permanent.
    Thomas Jefferson (1743–1826)

    Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
    J. Enoch Powell (b. 1912)