Company
Ford Models was started in 1946 by Eileen and Gerard W. "Jerry" Ford. Ford was the first company to advance their models money owed by jobs that had been completed but not yet paid. The Ford family had the tradition of allowing teenage models who originate far from New York City to stay in their home.
The company was the pre-eminent New York agency until John Casablancas of Elite Model Management opened up in the city, leading to the "model wars" of the 1980s. Ford, like many of the original agencies of the 1970s, now has to compete with a broad field of contenders, such as Women, IMG and DNA.
The agency has represented a diverse list of models and celebrities. In 1980, the company established the Ford Supermodel of the World Contest that attracts more than 60,000 hopefuls annually from around the world.
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