Ford Ka - Marketing in The Americas

Marketing in The Americas

Over the years the Latin American Ka has become progressively different from the European Ka. The first divergence was in 2003, when the rear of the Latin American made Ka was significantly re-designed. This was followed by a more complete divergence from the European Ka in 2007, when the Latin American made Ka was relaunched with a completely new body over the original platform. With the launch of the 2nd generation European Ka, with a new body and the new Fiat platform, the separation of the European and Latin American Kas was complete. They are now completely different cars. Ford will sell the car in the U.S. and Canada by 2014 or 2015.

From the year 2000 up to the present the Latin American Ka has been powered by either a 94 hp (70 kW; 95 PS) Zetec Rocam 1.6 litre petrol engine or a 64 hp (48 kW; 65 PS) Zetec Rocam 1.0 litre petrol engine, both of which are four-cylinder units.

63766 were sold in Brazil in 2011, making it the 14th most sold card in Brazil that year. "Carros mais vendidos no Brasil em 2011". http://quatrorodas.abril.com.br/QR2/autoservico/top50/2011.shtml. Retrieved 2012-03-15.