Ford Freestar - Slow Sales and Early Retirement

Slow Sales and Early Retirement

The Freestar and Monterey were criticized for poor interior quality, large transmission and brake problems, and their overall lack of refinement compared to the competition. Sales of the Freestar in 2006 were down 20 percent from 2005, and its Mercury sibling, the Monterey, had seen sales slump 40 percent from 2005. The last Freestar rolled off the assembly line in Oakville on November 17, 2006.

When the Windstar was first introduced, it was a strong seller that had beat Chrysler to an aerodynamically styled minivan. While the styling had barely changed, the "all-new" (as Ford advertised) Freestar has several key improvements over the Windstar it replaced. While it used the same V-platform, which dates back to 1999, the 3.9/4.2 engines were upgrades over the Windstar's 3.8, and the transmission and driveline received much needed strengthening. Improvements to the driveline included larger wheel bearings, and heavier drive axles. Four-wheel disc brakes were also now standard. The 4F50N transmission received upgrades for improved shifting and reliability. All these changes were in addition to the front fascia, the dashboard/center console, and the rear portion of the floorpan.

The Freestar's main innovation, a fold-flat third row bench seat, had already been adopted by competitors, and it placed last in many reviews. It was no longer competitive as Japanese makes had finally adopted the layout and size of the class-defining Chrysler minivans, and its early retirement also contributed to Ford's financial problems, as they had also discontinued the Taurus, Thunderbird, Ford GT and renamed the Ford Five Hundred back to "Taurus", a name more familiar to the buying public, reversing the "F" naming strategy which had failed.

The Freestar used the code A5 in the 5th and 6th positions of the VIN.

For the 2009 model year, the Flex replaced the Freestar in the United States and Canada, while in Mexico, the Ford Transit replaced it. In Mexico, the Transit is still sold alongside the E-Series.

Ford announced its return to the minivan market with the 2010 Transit Connect, a compact MPV but marketed as a delivery rather than a family passenger van. General Motors replaced Ford as the only American automaker with no minivans after the 2009 model year in the United States & Canada, although Ford had only two years of no minivans in the United States & Canada. Ford plans to sell the Ford C-Max in the United States starting in 2011, making it the first time they have sold an MPV meant for non-fleet use since the Freestar.

Read more about this topic:  Ford Freestar

Famous quotes containing the words slow, sales, early and/or retirement:

    For our vanity is such that we hold our own characters immutable, and we are slow to acknowledge that they have changed, even for the better.
    —E.M. (Edward Morgan)

    The elephant, not only the largest but the most intelligent of animals, provides us with an excellent example. It is faithful and tenderly loving to the female of its choice, mating only every third year and then for no more than five days, and so secretly as never to be seen, until, on the sixth day, it appears and goes at once to wash its whole body in the river, unwilling to return to the herd until thus purified. Such good and modest habits are an example to husband and wife.
    —St. Francis De Sales (1567–1622)

    Our bad neighbor makes us early stirrers,
    Which is both healthful and good husbandry.
    William Shakespeare (1564–1616)

    Adultery itself in its principle is many times nothing but a curious inquisition after, and envy of another man’s enclosed pleasures: and there have been many who refused fairer objects that they might ravish an enclosed woman from her retirement and single possessor.
    Jeremy Taylor (1613–1667)