Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“One cannot long remain so absorbed in contemplation of emptiness without being increasingly attracted to it. In vain one bestows on it the name of infinity; this does not change its nature. When one feels such pleasure in non- existence, one’s inclination can be completely satisfied only by completely ceasing to exist.”
—Emile Durkheim (1858–1917)
“—No, no thou hast not felt the lapse of hours!
For what wears out the life of mortal men?
‘Tis that from change to change their being rolls;
‘Tis that repeated shocks, again, again,
Exhaust the energy of strongest souls
And numb the elastic powers.”
—Matthew Arnold (1822–1888)