Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“When we have to change our mind about someone, we hold the inconvenience he has caused us very much against him.”
—Friedrich Nietzsche (1844–1900)
“The appeal of the New Right is simply that it seems to promise that nothing will change in the domestic realm. People are terrified of change there, because it’s the last humanizing force left in society, and they think, correctly, that it must be retained.”
—Gerda Lerner (b. 1920)