Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“When Learning’s Triumph o’er her barb’rous Foes
First rear’d the Stage, immortal Shakespear rose;
Each Change of many-colour’d Life he drew,
Exhausted Worlds, and then imagin’d new:”
—Samuel Johnson (1709–1784)
“Each one of us must carry within the proof of immortality, it cannot be given from outside of us. To be sure, everything in nature is change but behind the change there is something eternal.”
—Johann Wolfgang Von Goethe (1749–1832)