Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“Every great love brings with it the cruel idea of killing the object of its love so that it may be removed once and for all from the wicked game of change: for love dreads change even more than annihilation.”
—Friedrich Nietzsche (1844–1900)
“Wisdom is not just knowing fundamental truths, if these are unconnected with the guidance of life or with a perspective on its meaning. If the deep truths physicists describe about the origin and functioning of the universe have little practical import and do not change our picture of the meaning of the universe and our place within it, then knowing them would not count as wisdom.”
—Robert Nozick (b. 1938)