Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“Women find ways to give sense and meaning to daily life—ways to be useful in the community, to keep mind active and soul growing even while they change diapers and cook vegetables.”
—Lillian Breslow Rubin (20th century)
“Ever since surgery began, man’s destiny has been to suffer, in order that he might be cured. And no one can change that, gentlemen.”
—Jean Scott Rogers, and Robert Day. Mr. Blount (Frank Pettingell)