Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“News reports don’t change the world. Only facts change it, and those have already happened when we get the news.”
—Friedrich Dürrenmatt (1921–1990)
“Indeed, I thought, slipping the silver into my purse ... what a change of temper a fixed income will bring about. No force in the world can take from me my five hundred pounds. Food, house and clothing are mine for ever. Therefore not merely do effort and labour cease, but also hatred and bitterness. I need not hate any man; he cannot hurt me. I need not flatter any man; he has nothing to give me.”
—Virginia Woolf (1882–1941)