Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“[The boss] asked me if I was not interested in a change in my life. I answered that one can never change lives, that in any case all lives were the same, and that I was not at all unhappy with mine.”
—Albert Camus (1913–1960)
“The real sadness of fifty is not that you change so much but that you change so little.”
—Max Lerner (b. 1902)