Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“Jaques. The worst fault you have is to be in love.
Orlando. ‘Tis a fault I will not change for your best
virtue.”
—William Shakespeare (1564–1616)
“Dylan is to me the perfect symbol of the anti-artist in our society. He is against everything—the last resort of someone who doesn’t really want to change the world.... Dylan’s songs accept the world as it is.”
—Ewan MacColl (1915–1989)