Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“Every daring attempt to make a great change in existing conditions, every lofty vision of new possibilities for the human race, has been labeled Utopian.”
—Emma Goldman (1869–1940)
“I respect the ways of old folks, but the blood of a rooster or a goat cannot turn the seasons, change the course of the clouds and fill them up with water like bladders. The other night, at the ceremony for Legba, I danced and sang my fill: I am a black man, no? and I enjoyed it like a true Negro should. When the drums beat, I feel it in the pit of my stomach, I feel the itch in my hips and up and down my legs, I have got to join the party. But that is all.”
—Jacques Roumain (1907–1945)