Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“Comets, importing change of times and states,
Brandish your crystal tresses in the sky.”
—William Shakespeare (1564–1616)
““But there’s always been rich and poor, and that’s all there is to it. And us two won’t change it, either.”
The carpenter calmly puffs away: “Only the ones that likes it ought to be poor. Let the others have a try at it first. I ain’t got no liking for it. A fellow gets tired of it after a while.””
—Alfred Döblin (1878–1957)