Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“A life-worshipper’s philosophy is comprehensive.... He is at one moment a positivist and at another a mystic: now haunted by the thought of death ... and now a Dionysian child of nature; now a pessimist and now, with a change of lover or liver or even the weather, an exuberant believer that God’s in his heaven and all’s right with the world.”
—Aldous Huxley (1894–1963)
“The Hacker Ethic: Access to computers—and anything which might teach you something about the way the world works—should be unlimited and total.
Always yield to the Hands-On Imperative!
All information should be free.
Mistrust authority—promote decentralization.
Hackers should be judged by their hacking, not bogus criteria such as degrees, age, race, or position.
You can create art and beauty on a computer.
Computers can change your life for the better.”
—Steven Levy, U.S. writer. Hackers, ch. 2, “The Hacker Ethic,” pp. 27-33, Anchor Press, Doubleday (1984)