Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“It does change the age that is young, once in Paris it was twenty-six, then it was twenty-two, then it was nineteen and now it is between thirty and forty. They tell about a new young man, how old is he you say and they say he is thirty.”
—Gertrude Stein (1874–1946)
“Had it not been for you, I should have remained what I was when we first met, a prejudiced, narrow-minded being, with contracted sympathies and false knowledge, wasting my life on obsolete trifles, and utterly insensible to the privilege of living in this wondrous age of change and progress.”
—Benjamin Disraeli (1804–1881)