Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“I admire people who are suited to the contemplative life.... They can sit inside themselves like honey in a jar and just be. It’s wonderful to have someone like that around, you always feel you can count on them. You can go away and come back, you can change your mind and your hairdo and your politics, and when you get through doing all these upsetting things, you look around and there they are, just the way they were, just being.”
—Elizabeth Janeway (b. 1913)
“I will not change my horse with any that treads but on four
pasterns.... When I bestride him, I soar, I am a hawk; he
trots the air.”
—William Shakespeare (1564–1616)