Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“I had such a wonderful feeling last night, walking beneath the dark sky while cannon boomed on my right and guns on my left ... the feeling that I could change the world only by being there.”
—Viorica Butnariu, Rumanian student at Bucharest University. letter, Dec. 23, 1989, to American friend. Observer (London, Dec. 31, 1989)
“The most advanced nations are always those who navigate the most. The power which the sea requires in the sailor makes a man of him very fast, and the change of shores and population clears his head of much nonsense of his wigwam.”
—Ralph Waldo Emerson (1803–1882)