Sponsorship and Partners
Kingfisher, a brand owned by Vijay Mallya, is the primary sponsor. Other sponsors for 2008 included ICICI Bank, Medion, Kanyan Capital, Reebok and Reliance Industries Limited. The above sponsors, except ICICI Bank and Kanyan Capital, continue to sponsor the team in 2009. New sponsors include AVG, Airbus and Whyte & Mackay.
In December 2009, Computational Research Laboratories (CRL), a wholly owned subsidiary of Tata Sons, and Force India Formula One Team announced an exclusive three-year multi-million dollar partnership deal to offer a fully automated Computational Fluid Dynamics (CFD) solution to aid the design of the team’s next generation race cars as well improve aerodynamic efficiency in the current racing models. Force India F1 has tied up with Airbus and EADS for technological support, and has a technical partnership with McLaren.
In October 2011, Indian company Sahara India Pariwar purchased 42.5% of the team's shares for $100 million. Mallya retains 42.5%, and the remaining 15% belongs to the Mol family. The team was renamed Sahara Force India as a result. The shares sold were newly issued; Mallya and Mol did not sell any of their existing shares.
Aethra, a leading Brazilian auto parts manufacturer joined the team as an official partner in 2012. Other sponsors include Kingfisher Airlines, Whyte and Mackay, United Breweries Group, Vladivar Vodka, AVG Technologies, Alpinestars, Reebok, Schroth Racing, Muc-Off, Hackett, Chatham-Marine, UPS Direct, STILL and STL.
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