Purpose of Food Coloring
People associate certain colors with certain flavors, and the color of food can influence the perceived flavor in anything from candy to wine. Sometimes the aim is to simulate a color that is perceived by the consumer as natural, such as adding red coloring to glacé cherries (which would otherwise be beige), but sometimes it is for effect, like the green ketchup that Heinz launched in 1999. Color additives are used in foods for many reasons including:
- offset color loss due to exposure to light, air, temperature extremes, moisture and storage conditions
- correct natural variations in color
- enhance colors that occur naturally
- provide color to colorless and "fun" foods
Color additives are recognized as an important part of many foods we eat.
Read more about this topic: Food Coloring
Famous quotes containing the words purpose of, purpose and/or food:
“Possibly the Creator did not make the world chiefly for the purpose of providing studies for gifted novelists; but if he had done so, we can scarcely imagine that He could have offered anything much better in the way of material ...”
—Elizabeth Stuart Phelps (1844–1911)
“Science and art, or by the same token, poetry and prose differ from one another like a journey and an excursion. The purpose of the journey is its goal, the purpose of an excursion is the process.”
—Franz Grillparzer (1791–1872)
“For ordinary people, food is heaven.”
—Chinese proverb.