Promotion
Follow the Leader is recognized as Korn's mainstream breakthrough, and the album that ultimately ushered nu metal and re-ushered heavy metal into the mainstream. Follow the Leader was released August 18, 1998, and was awarded multi-platinum certification for shipments in excess of five million copies, by the RIAA on March 15, 2002. In fall of 1998, Korn started the Family Values Tour. It was called this because, as bassist Reginald "Fieldy" Arvizu says, "so many of their friends who were like family to us played in bands". The tour started on September 22, 1998, ending on October 31, 1998. The tour grossed over 6.4 million (6,400,000). Korn maintained a generally low ticket price, usually no more than thirty dollars. Korn toured with the band Limp Bizkit, as well as Ice Cube, Orgy, Incubus, and Rammstein. The tour was considered to be a major success, and promoted Follow the Leader to sales that were considered to have "skyrocketed".
The album was also promoted through Concrete Marketing's Concrete Corner program. The promotion saw 100,000 copies of a compilation CD featuring tracks of breakthrough artists approved by Korn, as well as a previously unreleased Korn track, being shrink-wrapped to the album at participating stores and given away for free with each purchase of the album. Baby band artists (at the time) featured on this CD included Kid Rock, Orgy, Powerman 5000 and Limp Bizkit. The album had five singles issued: "All in the Family", "Got the Life", "Freak on a Leash", "Children of the Korn", and "B.B.K."
Read more about this topic: Follow The Leader (Korn album)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)