Flying Fish Records was a Chicago-based eclectic blues and country record label. It was founded in 1974 by Bruce Kaplan, former president of the University of Chicago's Folklore Society.
Flying Fish played a major role in bringing traditionally oriented American music to a wider audience in the 1970s. At the time Kaplan started the label, most similarly oriented companies produced albums with decidedly "homemade" packaging (e.g. cover art, etc.) and marketed the albums to a relatively narrow audience of aficionados. Kaplan realized that music of this sort had the potential to reach a wider audience, but needed to be packaged in a professional manner; people not already devotees were unlikely to take a chance on something that did not look like it came from a "real" record company. Kaplan also invested in broader promotion of the music (wide provision of albums to radio; targeted advertising to back up tours). Essentially, he located a niche between the hit-based promotion model of the major labels and the faith of the small independents that the music would find its own audience.
Starting with the Hillbilly Jazz double album featuring fiddler Vassar Clements, and following up with a Grammy Award winning album by John Hartford, Flying Fish Records' success with this niche approach led to similar changes by many other roots labels of the period.
The label bought Hogeye Music in the mid-1980s.
In December 1992, Kaplan developed an ear infection that did not respond to antibiotic treatment and he died very unexpectedly. After a brief period under the direction of longtime employee Jim Netter, supported by Kaplan's widow Sandra Shifrin (a social worker), the label was sold to Rounder Records, where Kaplan had worked as a producer for a brief period before founding Flying Fish.
Kaplan is survived by his wife, Sandra, and daughter, Anna, who will begin Columbia College in the Fall 2009 to major in Music Production and Business.
Flying Fish Records also distributes Blind Pig Records and Rooster Blues. They have recorded Sweet Honey in the Rock, Sam Bush, John Hartford, Jean Ritchie, Tom Paxton, David Amram, Anne Hills, Chubby Carrier, James Sapp, Steve Lyon, Pat Burton, Linda Waterfall, Northern Lights, Valerie Wellington, Tom Ball & Kenny Sultan, John Cephas, and Phil Wiggins.
Famous quotes containing the words flying fish, flying, fish and/or records:
“All those who dwell in the depths find their happiness in being like flying fish for once and playing on the uppermost crests of the waves. What they value most in things is that they have a surface, their “epidermality”Msit venia verbo.”
—Friedrich Nietzsche (1844–1900)
“Someone is always at my elbow reminding me that I am the grand-daughter of slaves. It fails to register depression with me. Slavery is sixty years in the past. The operation was successful and the patient is doing well, thank you. The terrible struggle that made me an American out of a potential slave said “On the line!” The Reconstruction said “Go!” I am off to a flying start and I must not halt in the stretch to look behind and weep.”
—Zora Neale Hurston (1891–1960)
“Let a man get up and say, “Behold, this is the truth,” and instantly I perceive a sandy cat filching a piece of fish in the background. Look, you have forgotten the cat, I say.”
—Virginia Woolf (1882–1941)
“Philosophy, astronomy, and politics were marked at zero, I remember. Botany variable, geology profound as regards the mud stains from any region within fifty miles of town, chemistry eccentric, anatomy unsystematic, sensational literature and crime records unique, violin player, boxer, swordsman, lawyer, and self-poisoner by cocaine and tobacco.”
—Sir Arthur Conan Doyle (1859–1930)