Pseudonym
According to producer Mark Freegard, Ellis' ubiquitous pseudonym, "Flood," was given to him by producer Chris Tsangarides during Ellis' early days at Morgan Studios and while The Cure was there recording. As a young studio runner, Ellis was responsible for responding to numerous requests from the recording artists and staff for tea and bacon sandwiches. Ellis kept up with the numerous requests for tea while the other runner remained largely unavailable, leading to Tsangarides nicknaming them "Flood" and "Drought."
Read more about this topic: Flood (producer)