Business Interests
Briatore has developed a diverse portfolio of business interests outside Formula 1, many of which revolve around fashion.
He has a reputation of buying either undervalued and under performing assets and turning them around in a short period of time usually 3– 5 years. As evident because of his experience and contact base, access to Equity Managers and International Finance Capital makes most of the deals workable where others have failed.
He created the Billionaire brand in 1998 and owns a club in Sardinia under that name. A line of Billionaire fashion and sportswear is available as well as a haute couture line, Billionaire Italian Couture. In addition to that he opened Cipriani's restaurant in Mayfair, London in 2004 and owned until 2007 48.9% of the pharmaceuticals company Pierrel. He also operates a Tuscan beach club and Lion in the Sun, a holiday resort in Kenya.
He purchased the super yacht Force Blue from Home Shopping Network investor Roy Speer for £68.2m. She was given a refitted interior designed by Celeste dell`Anna, and given a blue exterior.
In 2007 he was linked to a takeover of English Championship Club, Queens Park Rangers, from a Monaco based consortium led by Gianni Paladini. On 1 September 2007 it was officially announced that Briatore (along with Bernie Ecclestone and Lakshmi Mittal) had bought Queens Park Rangers (QPR) Football Club.
Read more about this topic: Flavio Briatore
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