A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.
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Famous quotes containing the words flash and/or mob:
“I watched Satan fall from heaven like a flash of lightning.”
—Bible: New Testament, Luke 10:18.
“The City of New York is like an enormous citadel, a modern Carcassonne. Walking between the magnificent skyscrapers one feels the presence on the fringe of a howling, raging mob, a mob with empty bellies, a mob unshaven and in rags.”
—Henry Miller (1891–1980)