A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.
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Famous quotes containing the words flash and/or mob:
“What the hell is nostalgia doing in a science-fiction film? With the whole universe and all the future to play in, Lucas took his marvelous toys and crawled under the fringed cloth on the parlor table, back into a nice safe hideyhole, along with Flash Gordon and the Cowardly Lion and Luck Skywalker and the Flying Aces and the Hitler Jugend. If there’s a message there, I don’t think I want to hear it.”
—Ursula K. Le Guin (b. 1929)
“What is called eloquence in the forum is commonly found to be rhetoric in the study. The orator yields to the inspiration of a transient occasion, and speaks to the mob before him, to those who can hear him; but the writer, whose more equable life is his occasion, and who would be distracted by the event and the crowd which inspire the orator, speaks to the intellect and heart of mankind, to all in any age who can understand him.”
—Henry David Thoreau (1817–1862)