History
There was a glut of herring in the United Kingdom after World War II. Clarence Birdseye test marketed herring fish fingers, a product he had discovered in the US, under the name 'herring savouries'. These were tested in Southampton and South Wales against 'cod sticks', a comparably bland product used as a control. Shoppers, however, confounded expectations by showing an overwhelming preference for the cod. Cod fish fingers were first produced in Great Yarmouth, and introduced in Britain on 26 September 1955. The name 'fish fingers' was chosen by factory workers.
In 1953 the American company Gorton-Pew Fisheries, now known as Gorton's, had been the first company to introduce a frozen ready-to-cook fish finger, named Gorton’s Fish Sticks, which won the Parents Magazine Seal of Approval.
Read more about this topic: Fish Finger
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