First National - Merger With Warner Bros.

Merger With Warner Bros.

With the success of The Jazz Singer and The Singing Fool, Warner Bros. purchased a majority interest in First National in September 1928. Warner Bros. acquired access to the First National's affiliated chain of theaters, while First National acquired access to Vitaphone sound equipment. But the trademarks were kept separate, and films by First National continued to be credited solely to "First National Pictures" until 1936. Although both studios produced "A" and "B" budget pictures, generally the prestige productions, costume dramas, and musicals were made by Warner Bros., while First National specialized in modern comedies, dramas, and crime stories. Short subjects were made by yet another affiliated company, The Vitaphone Corporation (which took its name from the sound process).

In July 1936, stockholders of First National Pictures, Inc. (primarily Warner Bros.) voted to dissolve the corporation and distribute its assets among the stockholders, in line with a new tax law which provided for tax-free consolidations between corporations.

From 1941 to 1958, most Warner Bros. films bore the combined trademark "A Warner Bros.-First National Picture."

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    The vocabulary of pleasure depends on the imagery of pain.
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