Commercial Success of The Album
The production of the album left the band initially in enormous debts. Gary Marx: „We need to make a lot of money to repay the cost of the LP as it's run so much over budget.“ According to Andrew Eldritch the album recouped the production costs in 1988.
In the UK the album went silver (with 60,000 sold units) on 30 October 1987 and gold (with 100,000 sold units) on 8 May 1989. Its highest position in the UK album charts was no. 14.
In Germany, The Sisters' second largest market after the UK, the album went gold (with 250,000 sold units) in 2011. Its highest position in the German album charts was no. 40.
In the USA the album did not enter the Billboard 200.
Regarding the failure of the band's singles to reach the Top 40, Eldritch later commented: „We came close. Our failure to crack it wasn't anything to do with us. I think the band did everything required, although we weren't prepared to package ourselves in the way other acts were.“
Read more about this topic: First And Last And Always
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